Case Study

How Morning Brew uses Swapstack to complement their growth

Alex Martinez, Growth Associate at Morning Brew, helps grow the publication with Swapstack

Growing through cross promotions.

Morning Brew, arguably the leading business focused email newsletter in the US, has always employed the effective strategies of cross-promotion & newsletter sponsorships to boost their engaged subscriber count. The strategies are simple, and rooted in the now-proven hypothesis that the most engaged newsletter readers come from other newsletters. So, by sponsoring and being cross-promoted in other, relevant newsletters, Morning Brew is able to get in front of their most engaged potential audiences.

Swapstack Newsletter Affiliates

As part of this strategy, they use Swapstack's Newsletter Affiliates tool to expand the number of other newsletters they are able to sponsor. Newlsetter Affiliates enables publishers like Morning Brew to grow by facilitated a scalable process for cross promotions. Any newsletter on Swapstack looking to monetize is then pre-approved to feature Morning Brew and other deals in their next newsletter issue, and told how much they'll be rewarded for any subscribers driven to the referred newsletter. Once Morning Brew is set up, there's little work to be done. Hands-off growth at its finest.

Does it work?

It does! Over 100k conversions have been driven on Swapstack to date, for both newsletters and businesses seeking to drive conversions in the form of purchases, leads and sign ups. Morning Brew has grown by thousands of subscribers using Swapstack, and that number contines to grow across the board.

Grow & Monetize with Swapstack

If you're a newsletter looking to grow, or monetize, get started on Swapstack for free.

Check out some of our other case studies:

Alex Martinez, Growth Associate at Morning Brew, helps grow the publication with Swapstack

Growing through cross promotions.

Morning Brew, arguably the leading business focused email newsletter in the US, has always employed the effective strategies of cross-promotion & newsletter sponsorships to boost their engaged subscriber count. The strategies are simple, and rooted in the now-proven hypothesis that the most engaged newsletter readers come from other newsletters. So, by sponsoring and being cross-promoted in other, relevant newsletters, Morning Brew is able to get in front of their most engaged potential audiences.

Swapstack Newsletter Affiliates

As part of this strategy, they use Swapstack's Newsletter Affiliates tool to expand the number of other newsletters they are able to sponsor. Newlsetter Affiliates enables publishers like Morning Brew to grow by facilitated a scalable process for cross promotions. Any newsletter on Swapstack looking to monetize is then pre-approved to feature Morning Brew and other deals in their next newsletter issue, and told how much they'll be rewarded for any subscribers driven to the referred newsletter. Once Morning Brew is set up, there's little work to be done. Hands-off growth at its finest.

Does it work?

It does! Over 100k conversions have been driven on Swapstack to date, for both newsletters and businesses seeking to drive conversions in the form of purchases, leads and sign ups. Morning Brew has grown by thousands of subscribers using Swapstack, and that number contines to grow across the board.

Grow & Monetize with Swapstack

If you're a newsletter looking to grow, or monetize, get started on Swapstack for free.

Check out some of our other case studies:

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As a publishers, Swapstack can help you take your creator business to the next level.As an advertiser, Swapstack expands your growth channels and drives efficient conversions.

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