Discussing Sponsorships With The Founder Of Refind Newsletter
Discussing Sponsorships With The Founder Of Refind.com
Welcome to a new issue of Swapstack newsletter Founder Stories, where we connect with and share the origin stories of hot, up and coming newsletters in all different industries. Each issue of this series will consist of a deep dive into a different newsletter, and give you insight into how they launched, grew, and sustained their growth. Of course, we’ll also touch upon sponsorships and monetization strategies as well 💰. Let’s get to it!
Published by: Dominik Grolimund
Current Sub count & open rate: 100K subs / 50% avg. open rate
Topics covered: Business, Entrepreneurship, Finance, Future of work, Marketing, Productivity, Science, Start-ups & Tech
1-line description: Every day Refind picks 7 links from around the web for you, tailored to your interests.
Some Background On Refind:
Every day Refind picks 7 links from around the web for you, tailored to your interests. Loved by 100K+ curious minds. One of the most unique newsletters through which you can reach your ideal audience by programmatically targeting Refind’s users.
I started Refind because I wanted to have it for myself – a service that understands what I’m most interested in and selects just the links that are worth my attention.
Refind’s Take On Newsletter Sponsorships:
Q: How do newsletter sponsorships add value to your readers?
As with everything else on Refind, ads are targeted to be interesting and relevant to the readers.
Q: Are there certain verticals or types of advertisers that you see work best with your audience?
SaaS products, newsletters, etc. – we deliver high-quality traffic and we’ve repeatedly heard that our traffic converts well and has higher LTVs. See some of our previous advertisers here.
Btw, if you’re advertising on Refind, you can also target your audience geographically and based on topics.
Q: Share your thoughts on why advertisers should consider newsletter advertising you?
It’s the best way to reach smart, engaged people who actually read, not just click.
💡 1 Tip to make the best out of newsletter advertising:
Like all other forms of media, it’s hard to drive conversions after getting in front of someone one single time. Running multiple sponsorships with the same newsletters allows you to get in front of readers more than once, educate them on your offering, and ultimately drive conversions.
Alts worked with newsletters like ‘Android Intelligence’ and ‘Refind’ multiple times. This enabled them to reach their ideal audience and build long-term relationships with newsletter publishers as well as drive high-quality conversions.
— Tip from “Alts” Case Study. Read here.
Want to Work with Refind? Find them on Swapstack.
Do you have a founder story to share? Email us at: firstname.lastname@example.org
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