Listicle

Top 11 Newsletters That Speak To The Creator Economy.

The “creator economy” and “passion economy” refer to a broad set of people who have generally subscribed to a new way of more flexible living & learning. From serial DIY-ers who turn their passions into businesses, to people generally looking to increase their productivity to open up more time for side projects, these folks are constantly looking for new tools, tips and tricks.

Below is a roundup of some of the best, most unique, and highly engaging newsletters that speak to, and about the creator economy.

1. Wonder Tools

Written by Jeremy Caplan

Wonder Tools Newsletter - Swapstack

Newsletter Description:

  • Useful sites & resources to save time and to help you do what you do a little more creatively. Discover what’s new with a short weekly email.
  • Each post helps you find new things to make your work more enjoyable.
  • Posts are concise, with clear sections & bullets so you can scan.

Subscriber Count: 6000+ (as of 5th Feb 2022)

Cadence: Weekly

Topics Covered: Creators, Education, Future of Work, Lifestyle, Productivity, Start-ups, Tech

Subscribe here

Available Sponsorships:

  1. Ad with an image ($$$ Flat Rate. Sign-up for Swapstack to unlock the price): This is an image and text-driven sponsored message with a link. It includes a banner-style image plus a couple of sentences about your service and a call to action with a button.
  2. Sponsor Shoutout ($$$ Flat Rate. Sign-up for Swapstack to unlock the price): This is a text-driven sponsored message with a link. It includes a couple of sentences about your service and a call to action with a button.

Interested in advertising with Wonder Tools? Find them on Swapstack.

2. The Smarter Brain

Written by Mayo

The Smarter Brain: Swapstack

Newsletter Description:

  • Bite-Sized Ideas From Great Thinkers For Better Habits.
  • Each week, they spend countless hours sifting through the noise for well-researched ideas, book recommendations and useful products.
  • Their mission is to help you save valuable time, build better habits, improve your productivity, and make better decisions.

Subscriber Count: 7000+ (as of 5th Feb 2022)

Cadence: Weekly

Topics Covered: Business, Entrepreneurship, Wellness, Productivity, Personal, Philosophy, Nutrition, Science, Investing, Future of Work, Tech

Subscribe here

Available Sponsorships:

  1. Sponsored Post ($$$ Flat Rate. Sign-up for Swapstack to unlock the price): We offer sponsorship and classified ads on a one-off or bulk discount basis.

Interested in advertising with The Smarter Brain? Find them on Swapstack.

3. LANCE

Written by Anna Codrea-Rado

Lance: Swapstack

Newsletter Description:

  • An award-winning newsletter that takes you behind the scenes of Anna Codrea-Rado’s creative career.
  • It’s about the highs and lows of working for yourself, by the journalist, podcaster and author Anna Codrea-Rado.
  • Read by freelancers, independent workers, digital nomads, and side hustlers.

Subscriber Count: 15000+ (as of 5th Feb 2022)

Cadence: Every 2 weeks

Topics Covered: Business, Culture, Entrepreneurship, Future of Work, Productivity, Tech

Subscribe here

Available Sponsorships:

1. Sponsored edition ($$$$ Flat Rate. Sign-up for Swapstack to unlock the price.):

Sponsoring an edition means we’ll include an original post of 600-800 words in each TAL newsletter in the same week (so that’s two posts total – one in LANCE and one in Counterflows).

All of our content is editorially independent, meaning you won’t get sign off on the copy, but you will get direct input on the theme/angle of the newsletter edition.

In contrast to the classified ads, which appear at the bottom of our newsletters and are distinct from the main body, a bespoke post is essentially the main bulk of the newsletter and serves as much more of a personal endorsement from us, directly associating your brand with ours. We’ll mention your brand and include a link of your choice as the post’s sponsor and inspiration.

2. Weekly classified slot ($$$ Flat Rate. Sign-up for Swapstack to unlock the price.):

A one-off, 200-character classified ad out in my popular weekly newsletter

Interested in advertising with LANCE? Find them on Swapstack.

4. Means of Creation

Written by Every

Every - Means Of Creation: Swapstack

Newsletter Description:

  • Every is a bundle of business-focused newsletters, founded in 2020. They write analysis and commentary from a practitioner’s perspective.
  • Means Of Creation is a talk show about the passion economy.

Subscriber Count: 9000+ (as of 5th Feb 2022)

Cadence: Weekly

Topics Covered: Creators, Culture, Entrepreneurship, Fundraising / VC

Subscribe here

Available Sponsorships:

  1. Sponsored Post ($$$$ Flat Rate. Sign-up for Swapstack to unlock the price.):

150 word write up at the top of the email and a CTA, and a section in the footer with another CTA. We get 2-20k views per essay/email.

Interested in advertising with Means of Creation? Find them on Swapstack.

5. MakerMind

Written by Anne-Laure Le Cunff

Ness Labs: Swapstack

Newsletter Description:

  • Maker Mind is your weekly dose of mindful productivity.
  • Discover neuroscience-based strategies to cultivate your curiosity, maximise your productivity, and dare to create. By subscribing to Maker Mind, you will receive original articles to increase your creativity and your productivity every week.

Subscriber Count: 36,000+ (as of 5th Feb 2022)

Cadence: Weekly

Topics Covered: Creators, Education, Entrepreneurship, Future of Work, Lifestyle, Productivity, Science, Start-ups

Subscribe here

Available Sponsorships:

  1. Tools for Thought Series ($$$$ Flat Rate. Sign-up for Swapstack to unlock the price.):

Our sponsorship package entails a published interview, newsletter article, and Twitter post.

We’d love to hear from people in the productivity space with a game changing productivity app for this package as part of our tools for thought series.

Previous partners include: Notion, Obsidian, Learnopoly, Napkin, Rize, Hera, Kosmik, Scapple, Meister, Alpe Audio and Supernotes, among others.

Interested in advertising with MakerMind? Find them on Swapstack.

6. The Curious Bunch

Written by Vidya

The Curious Bunch: Swapstack

Newsletter Description:

  • Tired of e-mails that don’t add value? Get a free weekly curated newsletter of bite-sized reads, productivity tools, and resources.
  • Join other creators, marketers, indie-hackers, entrepreneurs, and productivity enthusiasts from all over the world to be productive and creative at what you do.

Subscriber Count: 1200+ (as of 5th Feb 2022)

Cadence: Weekly

Topics Covered: Business, Creators, Culture, Future of Work, Marketing, Productivity, Start-ups, Tech, Philosophy, Entrepreneurship.

Subscribe here

Sponsorships available:

1. Primary Sponsorship ($$ Flat Rate. Sign-up for Swapstack to unlock the price.):

A single sponsor receives a high-placement slot, featuring 1 image, 1 Link, a summary (280 characters), and 1 CTA Button. It always attracts the highest engagement levels of all our formats.

Go for this sponsorship if you’re:

  • Promoting your product and want to increase Sign-Ups
  • Promoting your Newsletter to reach the “right” audience
  • Promoting a product or service that’s on discount.

2. Shout-outs ($$ Flat Rate. Sign-up for Swapstack to unlock the price.):

A shout-out features 1 Link and 60 characters of text.

Go for a shout-out if you’re:

  • Making an announcement about your product
  • Promoting your Newsletter & reach the “right” audience
  • Advertising about Job openings

Interested in advertising with The Curious Bunch? Find them on Swapstack.

7. Content Writing Jobs

Written by Tomas Laurinavicius

Content Writing Jobs: Swapstack

Newsletter Description:

  • Get weekly writing jobs by signing up for the newsletter.
  • Hand-picked writing opportunities to work from home, remotely, freelance, full-time, part-time, contract and internships.

Subscriber Count: 9,900+ (as of 5th Feb 2022)

Cadence: Weekly

Topics Covered: Business, Creators, Future of Work, Human Resources, Marketing, Productivity, Start-ups, Tech

Subscribe here

Available Sponsorships:

1. Platinum Monthly Sponsor ($$$$ Flat Rate. Sign-up for Swapstack to unlock the price.):

Text-only ad. No images are needed.

  • Main title: 8–10 words
  • Subtitle (optional)
  • The description of your product (320 characters max)
  • Link and link text

The ad will be sent 4X times to our weekly subscribers, there will be no other sponsors.

2. Gold Weekly Sponsor ($300 Flat Rate. Sign-up for Swapstack to unlock the price.)

Text-only ad. No images are needed.

  • Main title: 8–10 words
  • Subtitle (optional)
  • The description of your product (320 characters max)
  • Link and link text

The ad will be sent to our weekly subscribers, there will be no other sponsors.

Interested in advertising with Content Writing Jobs? Find them on Swapstack.

8. The Creative Newsletter by Wishu

Written by Hubert Trinkunas

The Creative Newsletter by Wishu: Swapstack

Newsletter Description:

  • The Creative Newsletter exists to empower creative entrepreneurs and creative business leaders with the right curated resources, tools and support to prosper creative business growth.

Subscriber Count: 11,000+ (as of 5th Feb 2022)

Cadence: Daily or close to daily

Topics Covered: Business, Creators, Culture, Entrepreneurship, Future of Work, Marketing, Productivity, Start-ups, Tech.

Subscribe here

Available Sponsorships:

1. Solo Sponsor ($$$ Flat Rate. Sign-up for Swapstack to unlock the price.):

Solo ads are the best performing placements on our newsletter. We only allow one ad per newsletter with this sponsorship, so your ad will have the full attention of our readers. What is included?

Main title: 5–7 short words

Name: Name of your product/service

Image: 1 image/gif (any size)

URL: Maximum 3 URLs

Description: The description of your product/service (maximum 500 characters)

2. Classified Ad ($$$ Flat Rate. Sign-up for Swapstack to unlock the price.):

Classified ads are placed at the end of the newsletter, please see the attached example of how it looks. Classified ads are only released on Tuesday’s newsletters. 2 sponsors per newsletter issue.

What is included?

Main title: 5–7 short words

URL: Maximum 1 URL

Description: Maximum 180 characters

Interested in advertising with The Creative Newsletter by Wishu? Find them on Swapstack.

9. Counterflows

Written by Lauren Razavi

Counterflows: Swapstack

Newsletter Description:

  • Curious about remote work, digital nomads and borderless living?
  • Counterflows is a curated newsletter about remote work, digital nomads and borderless living made by Lauren Razavi—a nomadic writer.
  • She sends a weekly email with my six best links (long-form, podcasts, software, books, documentaries) and an update on her writing, speaking, and policy work, which aims to enhance people’s understanding of digital nomads.

Subscriber Count: 15,000+ (as of 5th Feb 2022)

Cadence: Every 2 weeks

Topics Covered: Business, Culture, Future of work

Subscribe here

Available Sponsorships:

1. Single ad ($$$ CPO. Sign-up for Swapstack to unlock the price.):

40-50 word ad after the newsletter intro. Description + CTA. One link.

2. Sponsored edition ($$$$ Flat Rate. Sign-up for Swapstack to unlock the price.):

Sponsoring an edition means we’ll include an original post of 600-800 words in each TAL newsletter in the same week (so that’s two posts total – one in LANCE and one in Counterflows).

All of our content is editorially independent, meaning you won’t get sign off on the copy, but you will get direct input on the theme/angle of the newsletter edition.

In contrast to the classified ads, which appear at the bottom of our newsletters and are distinct from the main body, a bespoke post is essentially the main bulk of the newsletter and serves as much more of a personal endorsement from us, directly associating your brand with ours. We’ll mention your brand and include a link of your choice as the post’s sponsor and inspiration.

Interested in advertising with Counterflows? Find them on Swapstack

10. The Assist

Written by Joanna Ericta

The Assist: Swapstack

Newsletter Description:

  • The Assist newsletter is your shortcut to success. Get the weekly email that makes becoming a better professional actually enjoyable.

Subscriber Count: 16,500+ (as of 5th Feb 2022)

Cadence: Daily or close to daily

Topics Covered: Culture, Education, Future of Work, Lifestyle, Nutrition, Other, Productivity, Health & Wellness

Subscribe here

Available Sponsorships:

1. Sponsored Content ($$$$ Flat Rate. Sign-up for Swapstack to unlock the price.):

Primary Sponsors receive the following:

  • Logo at the top of the newsletter
  • Dedicated “Sponsored by…” section
  • ~200-250 words
  • ~500px x 300px image
  • Listing under “Partner Picks” for 3 weeks post
  • Social post in FB Groups (~20K members collectively) -Pinned announcement for 1 week
  • Partner listing on Treasure Trove page (our evergreen resources page)

2. Non-Primary Sponsors ($$$ Flat Rate. Sign-up for Swapstack to unlock the price.):

Non-Primary Sponsors receive the following:

  • Dedicated “Sponsored by…” section
  • ~100-150 words
  • 500px x 300px image

3. Job Listing ($$$ Flat Rate. Sign-up for Swapstack to unlock the price.):

Job Listings Include:

  • Placement in “Latest Listings”
  • Listing on The Assist website

4. Partner Picks (Classifieds) ($$$ Flat Rate. Sign-up for Swapstack to unlock the price.):

Partner Picks Listings Include:

  • Partner logo
  • One line company description

Interested in advertising with The Assist? Find them on Swapstack

11. The Inkwell

Written by Nicole Bianchi

The Inkwell by Nicole Bianchi: Swapstack

Newsletter Description:

  • Discover How to Write Compelling Words & Grow Your Online Audience.
  • A free, weekly(ish) email newsletter. Join a growing community of more than 6,000 fellow creatives.

Subscriber Count: 6,000+ (as of 5th Feb 2022)

Cadence: Every 2 weeks

Topics Covered: Branding, Creators, Education, Entrepreneurship, Future of Work, Hobbies, Lifestyle, Productivity, Tech

Subscribe here

Available Sponsorships:

  1. 50-100 Word Classified or “Sponsored By” ($$$ CPO. Sign-up for Swapstack to unlock the price.):

  • Word count: 50 to 100 words
  • Call to action: 1-2 links
  • Images: No image or logo.

Interested in advertising with The Inkwell from Nicole Bianchi, Writer? Find them on Swapstack

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