Top 10 Personal Finance and FinTech newsletters in 2022

This list highlights the most engaging newsletters for anyone who’s interested in fintech, crypto, and personal finance.

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1. The Average Joe

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Written by Victor Lei

Newsletter Description:

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• The Average Joe is a 3x-weekly newsletter that provides a dose of investment related news, trends, and financial concepts in a bite-sized format.
• They educate the audience with a conversational tone that makes finance easy to digest.

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Subscriber Count: 27000 (as of 19th Feb 2022)

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Cadence: Daily or close to daily

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Topics Covered: Investing, Business

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Subscribe here

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Available Sponsorships:

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1. Single Send: ($$$ Flat Rate. Sign-up for Swapstack to unlock the price): Here’s what you’ll get with your sponsorship:

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• Dedicated section for the native ad which includes an image and a 100-150 word blurb
• We write the copy and you review/ approve

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Interested in advertising with The Average Joe? Find them on Swapstack

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2. Money Girl Podcast

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Written by Laura Adams

Newsletter Description:

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• The Money Girl podcast provides short and friendly personal finance, real estate, and investing tips to help you live a richer life.
• Whether you’re just starting out or are already a savvy investor, Money Girl’s advice will point you in the right direction.

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Subscriber Count: 40000 (as of 19th Feb 2022)

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‍Cadence: Monthly

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Topics Covered: Entrepreneurship, Finance, Investing

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Subscribe here

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Available Sponsorships:

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1. Newsletter/Website Opportunities: ($$$ Flat Rate. Sign-up for Swapstack to unlock the price): Please feel free to reach out for examples and more information about our platform and offerings.

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Interested in advertising with Money Girl Podcast? Find them on Swapstack

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3. The Gist by Finny

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Written by The Team at Finny

Newsletter Description: The Gist is a personal finance newsletter that goes out twice a week on relevant educational and market-related topics.

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Subscriber Count: 55000 (as of 19th Feb 2022)

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Cadence: Weekly

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Topics Covered: Education, Finance, Investing, Health & Wellness

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Subscribe here

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Available Sponsorships:

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1. PRIMARY (1 send)($$$ Flat Rate. Sign-up for Swapstack to unlock the price): Primary spot allows for a dedicated block (with image/gif, up to 150 words) + your logo gets placed above the fold (i.e., “Together with ______”).
2. PRIMARY (4 sends)($$$ Flat Rate. Sign-up for Swapstack to unlock the price): Primary spot allows for a dedicated block (with image/gif, up to 150 words) + your logo gets placed above the fold (i.e., “Together with ______”).
3. SECONDARY (4 sends)($$$ Flat Rate. Sign-up for Swapstack to unlock the price): Dedicated content block (in the 5th block down) with image/gif + 100 words + 2 hyperlinks.

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Interested in advertising with The Gist by Finny? Find them on Swapstack

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4. The Fintech Blueprint

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Written by Lex

Newsletter Description:

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• Your fintech guide to rebuilding the financial industry.
• Lex brings grounded experience that combines building companies in the space — a B2C roboadvisor (acquired in 2014), a B2B2C digital wealth management platform (raised $50MM+ by 2017), a Fintech equity research practice (acquired in 2019), and most recently a DeFi, digital asset, and financial services enterprise blockchain division.

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Subscriber Count: 80000 (as of 19th Feb 2022)

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Cadence: Weekly

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Topics Covered: Business, Finance, Fundraising / VC, Investing, Tech

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Subscribe here

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Available Sponsorships:

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1. Single send($$$ Flat Rate. Sign-up for Swapstack to unlock the price): Please feel free to reach out for examples and more information about our platform and offerings.

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Interested in advertising with The Fintech Blueprint? Find them on Swapstack

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5. The Diff

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Written by Byrne Hobart

Newsletter Description:

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• Inflections in finance and tech
• The Diff is a daily newsletter covering inflection points in finance and technology.
• Byrne Hobart aims to answer a simple question: in a few centuries, when historians reach a consensus on what was happening today, what will they believe?

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Subscriber Count: 23416 (as of 19th Feb 2022)

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Cadence: Daily or close to daily

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Topics Covered: Business, Finance, Investing, Start-ups, Tech

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Subscribe here

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Available Sponsorships:

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1. A Word From Our Sponsors($$$ Flat Rate. Sign-up for Swapstack to unlock the price): Ads in The Diff are typically 100-150 words with a call-to-action that can be either a hyperlink or a button. Ads can include a logo as well. Since The Diff is a text-centric newsletter with an audience that skews towards finance and tech, this is the best way to fit the rest of the newsletter’s content.

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Interested in advertising with The Diff? Find them on Swapstack

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6. Alts

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Written by Stefan Von Imhof

Newsletter Description:

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• The world’s largest alternative investing community
• Original research and insights you can trust
• Not all alternative assets are created equal. Get critical research on 35 asset classes, delivered straight to your inbox.****

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Subscriber Count: 20000 (as of 19th Feb 2022)

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Cadence: Daily or close to daily

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Topics Covered: Business, Entrepreneurship, Finance, Investing, Other, Tech

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Subscribe here

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Available Sponsorships:

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1. Showcase Ad($$$ Flat Rate. Sign-up for Swapstack to unlock the price): We are rather loose with our ad requirements at this stage. Our goal is to drive clicks. You get:

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• Big clickable image
• Up to 150 words
• As many links as you need

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Interested in advertising with Alts? Find them on Swapstack

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7. The Macro Compass

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Written by Alfonso Pecca

Newsletter Description:

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• The Macro Compass is the fastest growing, free macroeconomic and investing Substack newsletter which provides readers with a coherent framework to enhance the risk/return profile of your portfolio.
• Written by Alfonso, a former Head of $20 bn Investment Portfolio for a large bank.

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Subscriber Count: 10000 (as of 19th Feb 2022)

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Cadence: Weekly

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Topics Covered: Finance, Investing

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Subscribe here

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Available Sponsorships:

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1. Native advertisement($$$ Flat Rate. Sign-up for Swapstack to unlock the price): 60-90 words native advertisement - I will endorse you personally to get the best result out.
2. The Macro Compass is the fastest growing financial newsletter on Substack. In only 5 months, it accumulated 21.000+ engaged subscribers (57% open rate, 20% CTR). Published 6 times a month, it allows sponsors to get exposure to highly engaged retail and accredited investors around the world, mostly in EU and USA.
3. You’ll get a 60-90 words native copy.
4. Each email records 60k+ unique views at this stage.
5. Native advertisement, monthly deal($$$ Flat Rate. Sign-up for Swapstack to unlock the price): 60-90 words native advertisement - I will endorse you personally to get the best result out.
6. The Macro Compass is the fastest growing financial newsletter on Substack. In only 5 months, it accumulated 21.000+ engaged subscribers (57% open rate, 20% CTR). Published 6 times a month, it allows sponsors to get exposure to highly engaged retail and accredited investors around the world, mostly in EU and USA.
7. You’ll get a 60-90 words native copy.
8. Each email records 60k+ unique views at this stage.

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Interested in advertising with The Macro Compass? Find them on Swapstack

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2. Gold Weekly Sponsor ($$$ Flat Rate. Sign-up for Swapstack to unlock the price.)

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Text-only ad. No images are needed.

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• Main title: 8–10 words
• Subtitle (optional)
• The description of your product (320 characters max)
• Link and link text

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The ad will be sent to our weekly subscribers, there will be no other sponsors.

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Interested in advertising with Content Writing Jobs? Find them on Swapstack.

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8. Filter Coffee

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Written by the team at Filter Coffee

Newsletter Description:

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• Finance for Millennials
• We send a 2-minute email newsletter every morning with curated business and technology news to jump start your day.
• A large void is left by traditional news companies in India by ignoring the needs of young readers. Young readers seek inspiration, new ideas and meaningful insight everyday while most online news is simply too cluttered, click-baity and boring.
• As a result, young Indian readers are deprived of their fair share of meaningful business news.
• We think news should be insightful, digestible, and inspiring. And may be a little funny too.

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Subscriber Count: 10000 (as of Feb 19th 2022)

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Cadence: Daily or close to daily

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Topics Covered: Finance

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Subscribe here

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Available Sponsorships:

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1. Single send($$$ Flat Rate. Sign-up for Swapstack to unlock the price): Please feel free to reach out for examples and more information about our platform and offerings.

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Interested in advertising with Filtercoffe? Find them on Swapstack

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9. Ark Watcher

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Written by The team at Ark Watcher

Newsletter Description: ARK Watcher is a free daily newsletter that sends top stocks bought and sold by ARK Invest every weekday.

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‍Subscriber Count: 8800 (as of Feb 19th 2022)

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Cadence: Daily or close to daily

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Topics Covered: Finance, Investing

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Subscribe here

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Available Sponsorships:

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1. One week in Ark Watcher Daily($$$ Flat Rate. Sign-up for Swapstack to unlock the price): Your ad will run for one full week (Monday through Friday) in Ark Watcher Daily Moves email, which goes out to 8,300 subscribers every day.

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Interested in advertising with Ark Watcher? Find them on Swapstack

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10. Fintech Business Weekly

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Written by Jason Mikula

Newsletter Description: In-depth analysis of the fintech and banking industry

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Subscriber Count: 6000 (as of 19th Feb 2022)

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Cadence: Weekly

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Topics Covered: Business, Compliance, Finance, Entrepreneurship, Fundraising / VC, Marketing, Regulation, Start-ups, Tech

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Subscribe here

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Available Sponsorships:

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1. Single Placement($$$ Flat Rate. Sign-up for Swapstack to unlock the price): Single spot with a 100 word mention (look and feel negotiable to your needs!)

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Interested in advertising with Fintech Business Weekly? Find them on Swapstack.

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