Discussing Sponsorships with The Nautilus Newsletter
Discussing Sponsorships with The Nautilus Newsletter
Welcome to a new issue of Swapstack newsletter Founder Stories, where we connect with and share the origin stories of hot, up and coming newsletters in all different industries. Each issue of this series will consist of a deep dive into a different newsletter, and give you insight into how they launched, grew, and sustained their growth. Of course, we’ll also touch upon sponsorships and monetization strategies as well 💰. Let’s get to it!
Today’s publication:
Name: Nautilus
Published by: NautilusThink
Current Sub count & open rate: 210K subs / 22% avg. open rate
Topics covered: Climate, Culture, Education, Future of work, Philosophy, Science & Tech
1-line description: Nautilus is a different kind of science magazine. It delivers deep, undiluted, narrative storytelling to bring science into the largest and most important conversations we are having today. It challenges the reader to consider the connecting tissue that runs through the sciences and connects them to philosophy, culture and art.
Some Background On Nautilus
Nautilus exists to make people fall in love with science through storytelling. We leverage subject matter expertise and journalistic excellence to bring together an engaged community of readers, thinkers, and doers. From coverage areas like oceanography, neurology, aging, and cosmos — it’s what Globe and Mail calls “a multi-course meal for the mind.”
Nautilus’ Take On Sponsorships
Q: How do newsletter sponsorships add value to your readers?
We aim to feature products and services that align with their interests and lifestyle.
For example, 25% have a graduate degree, and 16% have a doctorate. That tells us categories around education, investing, and luxury goods are relevant.
Q: For advertisers, what strategies have you seen work best when running sponsorships in your newsletter?
Ours is a readership of deep thinkers, who come to Nautilus to exercise their analytical muscles. Sponsorships that honour that spirit of Nautilus perform best.
“Buy this” is less effective than “here is an unexpected nugget about our product or service, and the R&D behind it.”
Q: Are there certain verticals or types of advertisers that you see work best with your audience?
We tend to see great results from anything related to finance, investing, pharmaceuticals, educational products, and media/entertainment.
Q: Any recent highlights about Nautilus that our advertisers should know?
Nautilus Magazine was recently distributed to all attendees of the United Nations World Ocean Conference, where policymakers, world leaders, and scientists gathered to propel science-based innovative solutions aimed at starting a new chapter of global ocean action.
The main vehicle for bringing attention to this and programs like it is the newsletter, which is a gathering place for the intellectually curious to stay current on all of the most exciting thinking and action in science.
💡 1 Tip to make the best out of newsletter advertising:
Experiment with several newsletters! Try to experiment with several newsletters to reach your target audience. An interesting insight from On Deck’s case study is that large audiences don’t always equal more traction. A smaller, targeted newsletter often performs orders of magnitude better than a general one with a huge audience.
Read how On Deck cut their Cost-Per-Acquisition by 50% through Newsletter Marketing
Want to Work with Nautilus? Find them on Swapstack.
Do you have a founder story to share? Email us at: hello@swapstack.co
Discussing Sponsorships with The Nautilus Newsletter
Welcome to a new issue of Swapstack newsletter Founder Stories, where we connect with and share the origin stories of hot, up and coming newsletters in all different industries. Each issue of this series will consist of a deep dive into a different newsletter, and give you insight into how they launched, grew, and sustained their growth. Of course, we’ll also touch upon sponsorships and monetization strategies as well 💰. Let’s get to it!
Today’s publication:
Name: Nautilus
Published by: NautilusThink
Current Sub count & open rate: 210K subs / 22% avg. open rate
Topics covered: Climate, Culture, Education, Future of work, Philosophy, Science & Tech
1-line description: Nautilus is a different kind of science magazine. It delivers deep, undiluted, narrative storytelling to bring science into the largest and most important conversations we are having today. It challenges the reader to consider the connecting tissue that runs through the sciences and connects them to philosophy, culture and art.
Some Background On Nautilus
Nautilus exists to make people fall in love with science through storytelling. We leverage subject matter expertise and journalistic excellence to bring together an engaged community of readers, thinkers, and doers. From coverage areas like oceanography, neurology, aging, and cosmos — it’s what Globe and Mail calls “a multi-course meal for the mind.”
Nautilus’ Take On Sponsorships
Q: How do newsletter sponsorships add value to your readers?
We aim to feature products and services that align with their interests and lifestyle.
For example, 25% have a graduate degree, and 16% have a doctorate. That tells us categories around education, investing, and luxury goods are relevant.
Q: For advertisers, what strategies have you seen work best when running sponsorships in your newsletter?
Ours is a readership of deep thinkers, who come to Nautilus to exercise their analytical muscles. Sponsorships that honour that spirit of Nautilus perform best.
“Buy this” is less effective than “here is an unexpected nugget about our product or service, and the R&D behind it.”
Q: Are there certain verticals or types of advertisers that you see work best with your audience?
We tend to see great results from anything related to finance, investing, pharmaceuticals, educational products, and media/entertainment.
Q: Any recent highlights about Nautilus that our advertisers should know?
Nautilus Magazine was recently distributed to all attendees of the United Nations World Ocean Conference, where policymakers, world leaders, and scientists gathered to propel science-based innovative solutions aimed at starting a new chapter of global ocean action.
The main vehicle for bringing attention to this and programs like it is the newsletter, which is a gathering place for the intellectually curious to stay current on all of the most exciting thinking and action in science.
💡 1 Tip to make the best out of newsletter advertising:
Experiment with several newsletters! Try to experiment with several newsletters to reach your target audience. An interesting insight from On Deck’s case study is that large audiences don’t always equal more traction. A smaller, targeted newsletter often performs orders of magnitude better than a general one with a huge audience.
Read how On Deck cut their Cost-Per-Acquisition by 50% through Newsletter Marketing
Want to Work with Nautilus? Find them on Swapstack.
Do you have a founder story to share? Email us at: hello@swapstack.co
Discussing Sponsorships with The Nautilus Newsletter
Welcome to a new issue of Swapstack newsletter Founder Stories, where we connect with and share the origin stories of hot, up and coming newsletters in all different industries. Each issue of this series will consist of a deep dive into a different newsletter, and give you insight into how they launched, grew, and sustained their growth. Of course, we’ll also touch upon sponsorships and monetization strategies as well 💰. Let’s get to it!
Today’s publication:
Name: Nautilus
Published by: NautilusThink
Current Sub count & open rate: 210K subs / 22% avg. open rate
Topics covered: Climate, Culture, Education, Future of work, Philosophy, Science & Tech
1-line description: Nautilus is a different kind of science magazine. It delivers deep, undiluted, narrative storytelling to bring science into the largest and most important conversations we are having today. It challenges the reader to consider the connecting tissue that runs through the sciences and connects them to philosophy, culture and art.
Some Background On Nautilus
Nautilus exists to make people fall in love with science through storytelling. We leverage subject matter expertise and journalistic excellence to bring together an engaged community of readers, thinkers, and doers. From coverage areas like oceanography, neurology, aging, and cosmos — it’s what Globe and Mail calls “a multi-course meal for the mind.”
Nautilus’ Take On Sponsorships
Q: How do newsletter sponsorships add value to your readers?
We aim to feature products and services that align with their interests and lifestyle.
For example, 25% have a graduate degree, and 16% have a doctorate. That tells us categories around education, investing, and luxury goods are relevant.
Q: For advertisers, what strategies have you seen work best when running sponsorships in your newsletter?
Ours is a readership of deep thinkers, who come to Nautilus to exercise their analytical muscles. Sponsorships that honour that spirit of Nautilus perform best.
“Buy this” is less effective than “here is an unexpected nugget about our product or service, and the R&D behind it.”
Q: Are there certain verticals or types of advertisers that you see work best with your audience?
We tend to see great results from anything related to finance, investing, pharmaceuticals, educational products, and media/entertainment.
Q: Any recent highlights about Nautilus that our advertisers should know?
Nautilus Magazine was recently distributed to all attendees of the United Nations World Ocean Conference, where policymakers, world leaders, and scientists gathered to propel science-based innovative solutions aimed at starting a new chapter of global ocean action.
The main vehicle for bringing attention to this and programs like it is the newsletter, which is a gathering place for the intellectually curious to stay current on all of the most exciting thinking and action in science.
💡 1 Tip to make the best out of newsletter advertising:
Experiment with several newsletters! Try to experiment with several newsletters to reach your target audience. An interesting insight from On Deck’s case study is that large audiences don’t always equal more traction. A smaller, targeted newsletter often performs orders of magnitude better than a general one with a huge audience.
Read how On Deck cut their Cost-Per-Acquisition by 50% through Newsletter Marketing
Want to Work with Nautilus? Find them on Swapstack.
Do you have a founder story to share? Email us at: hello@swapstack.co
Discussing Sponsorships with The Nautilus Newsletter
Welcome to a new issue of Swapstack newsletter Founder Stories, where we connect with and share the origin stories of hot, up and coming newsletters in all different industries. Each issue of this series will consist of a deep dive into a different newsletter, and give you insight into how they launched, grew, and sustained their growth. Of course, we’ll also touch upon sponsorships and monetization strategies as well 💰. Let’s get to it!
Today’s publication:
Name: Nautilus
Published by: NautilusThink
Current Sub count & open rate: 210K subs / 22% avg. open rate
Topics covered: Climate, Culture, Education, Future of work, Philosophy, Science & Tech
1-line description: Nautilus is a different kind of science magazine. It delivers deep, undiluted, narrative storytelling to bring science into the largest and most important conversations we are having today. It challenges the reader to consider the connecting tissue that runs through the sciences and connects them to philosophy, culture and art.
Some Background On Nautilus
Nautilus exists to make people fall in love with science through storytelling. We leverage subject matter expertise and journalistic excellence to bring together an engaged community of readers, thinkers, and doers. From coverage areas like oceanography, neurology, aging, and cosmos — it’s what Globe and Mail calls “a multi-course meal for the mind.”
Nautilus’ Take On Sponsorships
Q: How do newsletter sponsorships add value to your readers?
We aim to feature products and services that align with their interests and lifestyle.
For example, 25% have a graduate degree, and 16% have a doctorate. That tells us categories around education, investing, and luxury goods are relevant.
Q: For advertisers, what strategies have you seen work best when running sponsorships in your newsletter?
Ours is a readership of deep thinkers, who come to Nautilus to exercise their analytical muscles. Sponsorships that honour that spirit of Nautilus perform best.
“Buy this” is less effective than “here is an unexpected nugget about our product or service, and the R&D behind it.”
Q: Are there certain verticals or types of advertisers that you see work best with your audience?
We tend to see great results from anything related to finance, investing, pharmaceuticals, educational products, and media/entertainment.
Q: Any recent highlights about Nautilus that our advertisers should know?
Nautilus Magazine was recently distributed to all attendees of the United Nations World Ocean Conference, where policymakers, world leaders, and scientists gathered to propel science-based innovative solutions aimed at starting a new chapter of global ocean action.
The main vehicle for bringing attention to this and programs like it is the newsletter, which is a gathering place for the intellectually curious to stay current on all of the most exciting thinking and action in science.
💡 1 Tip to make the best out of newsletter advertising:
Experiment with several newsletters! Try to experiment with several newsletters to reach your target audience. An interesting insight from On Deck’s case study is that large audiences don’t always equal more traction. A smaller, targeted newsletter often performs orders of magnitude better than a general one with a huge audience.
Read how On Deck cut their Cost-Per-Acquisition by 50% through Newsletter Marketing
Want to Work with Nautilus? Find them on Swapstack.
Do you have a founder story to share? Email us at: hello@swapstack.co
Discussing Sponsorships with The Nautilus Newsletter
Welcome to a new issue of Swapstack newsletter Founder Stories, where we connect with and share the origin stories of hot, up and coming newsletters in all different industries. Each issue of this series will consist of a deep dive into a different newsletter, and give you insight into how they launched, grew, and sustained their growth. Of course, we’ll also touch upon sponsorships and monetization strategies as well 💰. Let’s get to it!
Today’s publication:
Name: Nautilus
Published by: NautilusThink
Current Sub count & open rate: 210K subs / 22% avg. open rate
Topics covered: Climate, Culture, Education, Future of work, Philosophy, Science & Tech
1-line description: Nautilus is a different kind of science magazine. It delivers deep, undiluted, narrative storytelling to bring science into the largest and most important conversations we are having today. It challenges the reader to consider the connecting tissue that runs through the sciences and connects them to philosophy, culture and art.
Some Background On Nautilus
Nautilus exists to make people fall in love with science through storytelling. We leverage subject matter expertise and journalistic excellence to bring together an engaged community of readers, thinkers, and doers. From coverage areas like oceanography, neurology, aging, and cosmos — it’s what Globe and Mail calls “a multi-course meal for the mind.”
Nautilus’ Take On Sponsorships
Q: How do newsletter sponsorships add value to your readers?
We aim to feature products and services that align with their interests and lifestyle.
For example, 25% have a graduate degree, and 16% have a doctorate. That tells us categories around education, investing, and luxury goods are relevant.
Q: For advertisers, what strategies have you seen work best when running sponsorships in your newsletter?
Ours is a readership of deep thinkers, who come to Nautilus to exercise their analytical muscles. Sponsorships that honour that spirit of Nautilus perform best.
“Buy this” is less effective than “here is an unexpected nugget about our product or service, and the R&D behind it.”
Q: Are there certain verticals or types of advertisers that you see work best with your audience?
We tend to see great results from anything related to finance, investing, pharmaceuticals, educational products, and media/entertainment.
Q: Any recent highlights about Nautilus that our advertisers should know?
Nautilus Magazine was recently distributed to all attendees of the United Nations World Ocean Conference, where policymakers, world leaders, and scientists gathered to propel science-based innovative solutions aimed at starting a new chapter of global ocean action.
The main vehicle for bringing attention to this and programs like it is the newsletter, which is a gathering place for the intellectually curious to stay current on all of the most exciting thinking and action in science.
💡 1 Tip to make the best out of newsletter advertising:
Experiment with several newsletters! Try to experiment with several newsletters to reach your target audience. An interesting insight from On Deck’s case study is that large audiences don’t always equal more traction. A smaller, targeted newsletter often performs orders of magnitude better than a general one with a huge audience.
Read how On Deck cut their Cost-Per-Acquisition by 50% through Newsletter Marketing
Want to Work with Nautilus? Find them on Swapstack.
Do you have a founder story to share? Email us at: hello@swapstack.co
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